Top 5 Social Apps Performance in Central America Q1 2024

The first quarter of 2024 saw significant activity among the top social apps in Central America. Here’s a detailed look at the performance of TikTok, Facebook, Instagram, Threads, and X during this period.

TikTok experienced a notable increase in weekly revenue, starting at around $371K in early January and peaking at approximately $583K in the first week of March. Weekly downloads fluctuated, beginning at 1.17M and ending the quarter at 1.07M. Active users for TikTok maintained a steady presence, averaging around 45M throughout the quarter.

Facebook showed consistent performance with weekly revenue ranging between $36K and $44K. Downloads saw a significant spike, particularly in late February and early March, reaching 1.18M in the first week of March. Active users remained robust, consistently around 105M.

Instagram saw weekly revenue ranging from $53K to $67K. Downloads were stable, starting at 684K and closing the quarter at 684K. Active users for Instagram displayed a slight upward trend, reaching around 62M by the end of March.

Threads had no revenue reported for the quarter. The app's downloads fluctuated, with a notable increase in mid-February and mid-March, peaking at 402K. Active users showed a positive trend, starting at 3.9M and climbing to 5.2M by the end of the quarter.

X experienced a gradual increase in revenue, peaking at approximately $27K in mid-March. Downloads remained relatively stable, ranging from 138K to 173K. Active users for X hovered around 12M throughout the quarter.

These insights reflect the dynamic nature of social app engagement in Central America. For more detailed insights and data, visit Sensor Tower.